Parley: Three-person-rager turned small batch wine label.

Like most great things, the idea for Parley was born between three mates over many cocktails (is it just us, or are all great ideas born from a few too many?!). To use Sarah’s words: Joss, Mel and Sarah were having a “three-person-rager” in Basket Range when they came up with the blueprint for their wine label, Parley. 


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Feature 2Jenny Cheng
SCULPT in the morning, SIP in the evening

Created by Nicole & Sascha, HOUSE OF SCULPT aims to shift the narrative in the fitness industry; one banging-pilates-class-and-beverage-pairing at a time. What we love about Nicole and Sascha is that they keep it real and relatable - who says you can’t have wine when you’re on a ‘health kick’?


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Jenny Cheng
What you see is what you get: "I'm earthy but also spicy"

Behind the taste of their sips, Tessa and Jeremy are a two-person operation who do all their own sales distribution, fulfillment, invoicing, picking kids up and dropping them off… Should we go on? When we asked her what wine would match her personality, she said, "Our Thorley Shiraz. I'm earthy but also spicy, I'm a 'what you see is what you get' kinda person." Damn, we love a woman who knows exactly who she is.


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Jenny Cheng
Linda reckons you can 'Sip like a sinner, feel like a saint'

"Sip like a sinner, feel like a saint" is Saint + Sinner's mantra they live by. In other words, this shit is delicious and is also good for your gut. I think we've found our soulmate in the form of a ready-to-drink beverage.

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Jenny Cheng
It’s official: We’re having a thirsty gurl summer. Here’s what to sip when you’re having an arvo sesh.

We predict this year we’ll have the thirsty gurl summer we’ve all been yearning for. With such a seemingly simple activity like going to the park and having a few cold ones, comes a lot of pressure to make it the best damn arvo yet.

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Jenny Cheng
Chardonnay, Semillon & Drinking Pet Nat in Hot Tubs: Peta from Sabi Wabi Wines

Peta’s drive in starting her own label came from wanting to make wine that she likes and wants to drink. And tbh, that’s a reason if we’ve ever seen one. If only we had the expertise and skill to literally make what we wanted to drink, tell me you wouldn’t do it too?!

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Jenny Cheng
No 'right' way to make wine: The Other Right

The slower, or in Galit & Alex’s words, “seemingly lazy” approach to winemaking is something that seems to have been carried through every bottle we’ve sipped. Their wines are youthful, fun and relaxed and Alex and Galit are humble, firm believers that there is no ‘right’ way to do things. (Although we *personally* feel they’ve nailed it.)

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Feature 1Jenny Cheng
No fluffy bullshit, and making decisions in a day. Introducing: Jo Marsh

Jo's a straight-talker. In other words - there's no fluffy bullshit. She thinks that makes her "boring", but we think it's endearing. She’s also the most decisive person we think we’ve ever spoken to: Within the timeframe of one day, she made the decision to pull out of her Chemical Engineering degree to pursue wine-making. She then made the decision to start her own wine label and quit her then-current winemaking job... Yep, you guessed it - within a day.

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Jenny Cheng
Babies and Wine: The perfect balance for Jess.

We reached out to Jess when SIP’ER was just a baby of an idea, and funnily enough, Jess had an actual baby baking away too. Having spent her whole career in the hospitality industry, Jess has co-founded A.R.C wines. She’s all things A.R.C: The accountant, the marketer, the tractor driver, the organiser... and all things in the vineyard lead back to her.

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Jenny Cheng
Converting the non-believers (a.k.a non-beer drinkers)

Yvonne and Alex are the makers of holy water. Just kidding (kinda) - but they do get a kick out of converting non-beer drinkers when they try Slow Lane. Inspired by old-world European styles, their beers will jolt your reality and transform you to another place. Ok - scrap that marketing bullshit - they’re just tasty AF.

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Feature 1Jenny Cheng
Vine Whisperer and Bookkeeper: Sally Belford

If there’s any way to describe Sally and her life, it’s: busy. Let’s break it down for you: She designs the (fucking cool) wine labels, she makes sure they have the receipts (also commonly known as “bookkeeping”), and according to her husband Tom, she’s the “vine whisperer”. Oh, how could we forget - she also makes Bobar’s delectable sips.

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Jenny Cheng
When you need to say, "Sorry, I fucked up", this may help.

We may not be the romantic type, but we do know how to fix a fuck up with a little gift of the booze variety. We also enlisted the help of some of our producers to ask what they would recommend for someone who is in the dog house, or near it and they need a gift that says “Sorry, I fucked up”. (Revert back to this when needed).

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Jenny Cheng
Little Frances: Nominee for Best Supporting Role

Erin’s wines exist to be a part of someone’s moment. She’s given us a new perspective on what types of moments call for a wine - or rather, what moments happen after you have a wine. Hint: It’s pretty close to magic.

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Jenny Cheng
Tangerine Dreamin’... and the occasional snake.

Say the words “chilled red” or “skin-contact”, and you’ll have us in a trance. Well, Suzi said both of these things within the first two minutes of our conversation, and we were hooked. Then once we sipped Smallfry… Hook, line and sinker.

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Jenny Cheng
A woman, a 6'7'' man and their four hands made this for you.

In the last 17 years, Jane, Ashley and their four hands have experienced push, shove and plain perseverance (and triumph - might we add). Two Metre Tall made sour beer *before* it was cool. Jane and Ashley simply gave no fucks to the haters - they carried on with what they believed in, and we’re so grateful they did.

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Jenny Cheng
"My one true love is Chardonnay."

Within the first five minutes of our chat, Bec announced that her “one true love is Chardonnay”. (bumper sticker material or what?) We chatted vineyard romance, Nick’s jug band, ‘mum gin’ (that’s 3 fingers of gin, FYI) and Bec provided some poetic nuggets of wisdom: “Drink what you love, not what you think you should”.

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Jenny Cheng
“They need your beer!”

Following on from DJ’s hefty craft brewing background, Harriet insisted that his beers were too good to not be shared with the people. We’re all for a supportive duo - or in Harriet’s words, “a nagging wife". In their year-long extended honeymoon, creating their own beers became a hot topic of conversation. And Mountain Culture was born.

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Jenny Cheng
The Best Way To Drink Brave New Wine: Naked.

Yoko and Andries have made massive headwinds in the wine industry - so massive that an award was created especially for one of their wines: the ‘Danger Zone’ award. Said award sits on top of their toilet, FYI. So strap in and get ready for your wine-y senses to be tingled by every sip of Brave New Wine.


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Jenny Cheng
Just Grapes in a Glass

Inkwell wines are no nonsense. Super natural in all their glory, they’re really just “grapes in a glass”. You might be wondering why we spoke to Dudley, and not Irina - given we’re a platform celebrating women and all that. To be frank, it warms our hearts to hear a woman’s “partner in crime” share his view of the kick-ass woman in his life.

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Salt + Kin Studio
Boss (Ale) Bitches Killin’ It.

Chrissy is one of those people that as soon as you meet her, you just want to be friends with her. We chatted to Chrissy about SIP’ER when it was just a spark of an idea, and her unapologetic views on the lack of female recognition in the alcohol industry are both quotable, and quite frankly, fucking accurate.

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Jenny Cheng